Providing gift certificates is a wonderful method of accelerating gross sales by fixing your prospects’ gift-giving issues. Usually individuals wish to give your products as presents, however are hesitant to decide on a selected merchandise for somebody.
I am a jewellery artist, and once I realized I used to be shedding gross sales to those potential prospects, I began providing gift certificates – and found a beautiful gross sales tool.
Wherever you promote your products – at retail areas, reveals, home events – you’ll want to have an eye catching signal promoting “Gift Certificates Accessible in Any Quantity”. And inform undecided prospects about it verbally, too, emphasizing the advantages of a gift certificates, and the way a lot their recipient will take pleasure in selecting the precise merchandise they need.
The best way to Make Your Personal Gift Certificates
Use your computer and printer to make particular, fancy certificates utilizing perforated paper or postcard inventory you’ll find in workplace supply shops, and have matching fancy envelopes to go together with them. They needn’t value you very a lot, however they need to actually seem like a particular, festive gift to offer them further enchantment!
Take into account including attractive images of a few of your hottest products. My gift certificates have a neat vertical border of knickknack images on either side.
This is the data your gift certificates ought to have on them:
- your business identify and site, plus different contact data
- a “To:” line
- a “From:” line
- an “Quantity:” line (for the greenback quantity)
- “customized orders welcome”, if relevant
- the expiration date, if you wish to restrict the time interval the certificates can be utilized
- the certificates’s distinctive quantity – in your computer or by hand, print a novel quantity (101, 102, 103, and so on., or no matter numbering works for you) on every certificates’s backside nook, so every might be individually accounted for.
Once you promote the certificates, it’s best to write the greenback quantity and expiration date (if any) on the certificates your self, after which have the particular person buying the certificates fill out the To and From strains, so it will likely be in their very own handwriting for the recipient to see. Then enter the certificates’s info in your log.
The best way to Preserve a Gift Certificates Log
It is vital to maintain a log of every gift certificates you promote. Retaining a document of every certificates bought will be certain that you do not wind up honoring a counterfeit certificates, or one with a modified greenback quantity when somebody comes to make use of it. My log has 6 columns, and for every certificates I promote, I document in my log 상품권 매입:
- the certificates’s distinctive quantity
- the purchaser’s identify
- the recipient’s identify
- the date bought
- the greenback quantity of the certificates
- the date redeemed
- non-compulsory seventh column: expiration date.
I maintain my log sheet and a stack of ready-to-sell certificates collectively in a two-pocket folder, together with a flowery pen for filling out the gift certificates in type after they’re bought.
Use Gift Certificates to Their Fullest Revenue Potential
Gift certificates is usually a nice supply of back-end gross sales. When the recipient involves redeem the gift certificates, it is easy to promote her an add-on merchandise or two. Usually she is already predisposed to splurge on one thing to go together with the merchandise she’s getting without spending a dime along with her gift certificates, and desires solely a bit of encouragement from you to buy extras. For instance, in my case, the recipient will usually buy matching earrings to go together with the bracelet she will get without spending a dime along with her gift certificates. So you’ll want to present attractive issues to the recipient that might accompany the merchandise she chooses for her gift!
Use a gift certificates sale as a possibility so as to add two new prospects to your mailing record: the one that bought the certificates, and the one that acquired it. Get hold of permission from every so as to add them to your mailing record. Each of them are actually pre-sold in your products, your service, and particularly in your options to their gift-giving issues. There is a good probability they are going to reply favorably after they obtain a particular supply from you earlier than gift-giving holidays.