What’s a company profile?
A company profile is actually a resume on your company that you just use to determine your credibility with the market you serve. Your company profile helps potential clients to grasp your business in addition to to grasp your company’s strategy, distinctive strengths, and related expertise. Your company profile demonstrates your company’s potential to successfully meet buyer wants. Your company profile additionally helps others who’re involved with you equivalent to lenders, the media, and job candidates to higher perceive your business.
Who would profit from having a company profile?
A company profile would profit any company wanting to determine its credibility together with:
* A consulting agency the place it’s important for the company to determine the premise for its experience
* A service supplier with a service that may’t be evaluated earlier than the sale the place the prospect assesses the company’s potential to supply the service primarily based on its evaluation of the company itself
* A company that lacks a acknowledged title out there it serves
How can a company profile be used?
There are lots of methods to make use of a company profile equivalent to:
* Together with it in your web website as a method of creating your company’s credibility
* Utilizing a print model as a gross sales tool at commerce exhibits or in mailings to prospects
* Offering it to lenders that will help you safe financing
* Including it to your media package and together with it with press releases to present the media background details about your company
* Utilizing it as a recruiting tool to advertise your company to job candidates
What ought to be included in your company profile?
As a suggestion, shoot for a company profile of roughly 250-400 phrases in size protecting every of the next key areas:
Summarize your company’s background info
Use the primary paragraph of your company profile to summarize your company’s background info. Embrace on this first paragraph the 12 months the business was based, the place the business is positioned, a top-level description of the products or services your company supplies, a top-level description of the purchasers and industries you serve, and the geography you serve. Additionally embody particulars about your company’s philosophy and strategy to serving clients. Lastly, make sure you point out achievements that shortly assist to determine your company’s credibility equivalent to awards, the variety of purchasers you’ve gotten served, or the dimensions of your business.
Present extra element in your company’s products or services
Use the second paragraph of your company profile to checklist the products or services your company supplies. Use this paragraph to the touch on the experience and expertise your company has that permits your to satisfy buyer wants in these areas. You too can use this second paragraph to additional outline your goal buyer for the products or services you present 회사소개서PPT.
Spotlight your company’s strengths and successes
Use the third paragraph of your company profile to spotlight your company’s distinctive strengths as properly key successes your company has had. To develop this paragraph, take the time to checklist the highest 3 aggressive benefits you’re feeling your company has over companies in your market area. Weave these aggressive benefits into this paragraph of your profile. Subsequent, checklist the highest 3 successes your company has had and incorporate these successes into your company profile.
Embrace {qualifications} of your company and your employees
Use the subsequent paragraph of your company profile to show your company’s {qualifications} by emphasizing areas equivalent to patents, publications, business partnerships and alliances, instruments or applied sciences used to satisfy buyer wants, accreditations, certifications or the tutorial background of employees members.
Summarize your promoting assertion
Use the ultimate paragraph of your company profile to supply a 1 or 2 sentence closing promoting assertion that explains why a shopper ought to work together with your company.
Shut with company contact info
After the ultimate paragraph of your company profile, present your company’s contact info together with the mailing deal with, phone quantity, fax quantity, e-mail deal with, and web website URL.
Whether or not you employ inside sources to create your company profile or work with an outdoor useful resource, your business will profit from having a company profile to determine your company’s credibility with prospects, lenders, the media, and job candidates.